by Jonathan Lautermilch | Sep 22, 2022 | Marketing
On September 15th & 16th, 2022, Jon and Marc hosted the first annual Fit Pro Collective LIVE event! This two-day extravaganza was a success, a learning experience, and truly made an impact on many fellow fit pros. The lineup of speakers was incredible and the...
by Jonathan Lautermilch | Sep 14, 2022 | Marketing
If you watch the news or scroll too much social media or listen to people who have lost their passion in life, you can easily be led to believe the economic sky is falling and everyone should be hoarding their money like Scrooge McDuck! However, as fitness...
by Jonathan Lautermilch | Sep 9, 2022 | Marketing
When promoting your fitness services, there may not be a “right” and “wrong” way by definition, but there are certainly strategies more fruitful than others if you intend to build a long-lasting business. In this episode, Jon & Marc tell the story of someone who...
by Jonathan Lautermilch | Sep 2, 2022 | Marketing
Knowing the cyclical nature of the fitness industry is one of the keys to operating a successful business long-term. You should always be adding value to the marketplace and building your brand, but there are certain times of the year that are crucial for growing...
by Jonathan Lautermilch | Aug 26, 2022 | Marketing
With 14 years of gym owner experience, Danny Lehr knows a thing or two because he’s seen a thing or two. For someone who operates with abundance and is driven in all he does, he also owns Caffeine and Kilos, an active lifestyle brand that compliments his...
by Jonathan Lautermilch | Aug 11, 2022 | Marketing
At some point in your career, you’re going to realize you either have to settle for what you’re doing and no more than that, or it’s time to scale. Hopefully you choose the latter! In this episode, Jon & Marc discuss the ins and outs of scaling. What does it mean?...
by Jonathan Lautermilch | Aug 4, 2022 | Marketing
As a fit pro, it’s easy to get caught up in building a business you THINK you should be building, instead of the one you actually want to build. This can lead to overworking yourself. You could end up offering solutions with the intention of filling your bank account,...
by Jonathan Lautermilch | Jul 29, 2022 | Marketing
Public service jobs are often preceded by an undeniable calling, and for Matt Venema, it was no different. A combination of family history, searching for purpose, and the events of 9/11 led Matt to what is currently an 18 year career in firefighting. In this...
by Jonathan Lautermilch | Jul 22, 2022 | Marketing
Over the years, the fitness industry has been revolutionized by fit pros on camera. On this episode, Jon and Marc had the pleasure of interviewing one of the pivotal individuals on the P90X production crew, Mason Bendewald Mason shares some awesome stories of working...
by Jonathan Lautermilch | Jul 14, 2022 | Marketing
In this episode, Jon & Marc had the pleasure of talking with podcast superstar Sebastian Rusk. In the ever-competitive landscape of the fitness industry, there are a few key strategies any fit pro can utilize to easily separate themselves from the competition....
