How You Do One Thing Is How You Do Everything

To demonstrate the influence of core values, we emphasize that they should not be mere phrases but instead reflect the essential behaviors that drive success. By defining non-negotiable core values and continuously matching them with behaviors, we develop a winning

Building a Successful Business and Brand with Chad and Tod

In this episode, Chad and Tod share their experiences with starting businesses and choosing the right business partners. They discuss the challenges they faced with dishonest partners and how they learned from those experiences. They also talk about the importance

FU Money

The fortune is in the follow-up, and in this episode, Jon and Marc discuss the importance of short-term and long-term follow-up with everyone who has ever shown interest in your services. Far too many coaches reach back out once or

Why Marketing and Sales Go Hand In Hand

In this episode, Jonathan and Tod delve into an intriguing story about ducks and uncover valuable lessons that can be applied to your business on how we care for our teams, fostering an environment that encourages cooperation and growth, and

The Age of A.I.

The scamdemic caused a major shift in the fitness industry. With the launch of ChatGPT (and other similar software), we are experiencing the next big change in the fitness game. Artificial Intelligence software is here to stay. The utility is

Becoming an Author

One of the most powerful ways to establish yourself as an authority is to become a published author. In this episode, Jon & Marc discuss their upcoming book collaboration that includes nine other fitness badasses! The book, aptly named Real

Relevancy in Social Media

The news cycle seems to be ramping up again with extremely polarizing topics. From a former President being arraigned, Andrew Tate released from jail, and a trans person on a beer can, there is no lack of shenanigans occurring in

S.W.O.T. Analysis

Continually growing your business is no small task. Oftentimes we’re too far in our business to see what’s really working, what’s not working, where we need help, and where we have opportunities for growth. In this episode, Jon & Marc

Riches in the Niches: A Conversation w/ Brian Gryn

On this episode, Jon and Marc have the opportunity to interview seasoned fit pro Brian Gryn. Brian Gryn is an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. He has

You Don’t Have to Be Like Them

In a world of IG Fitness “Influencers,” it can be easy to think you have to show T&A, be insanely outlandish, gym shame others, or whatever other latest “trendy” thing is happening, to get attention on you and your business.

Strong By Design: A Conversation with Chris Wilson

In this episode, Jon and Marc have the pleasure of interviewing Chris Wilson, a fitness professional of 25 years. From working the front desk of a gym after graduating college to working alongside industry leaders such as Charles Poliquin &

Strong Things

Recently, Real Talk w/ Real Fit Pros co-host Marc Zalmanoff did a strongman competition and you can bet your ass there were some lessons learned! In this episode, Jon asks Marc to share the experience and dives into how this

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