Owner and Founder
Jonathan is the Owner and Founder of Smart Shark and Co-Owner and Co-Founder of Fit Pro Collective. His mission in life is to help as many Fit Pros as possible get paid what they’re worth.
Jonathan has 13 years of fitness industry experience, has written 3 books including Amazon Best New Seller Groomed for Greatness: How To Get What You’re Worth as a Fitness Professional, over one hundred blogs, and is a Co-Host on the Real Talk With Real Fit Pros Podcast. Throughout his career, Jonathan has helped thousands of Fit Pros create thriving careers and businesses within the fitness industry.
Jonathan believes the best invention ever created, next to a sales funnel, is an air fryer. He’s also a loving husband and lives in Dallas, Texas.
Co-Founder & Head of Operations
Renee Lautermilch has over a decade of experience in the fitness industry where she started as a personal trainer shortly before progressing to managing fitness teams. She spent the bulk of her fitness career in a key leadership role for one of the largest and most iconic fitness brands in the world where she and her team supported a vast network of corporate and franchisee-owned gyms through training and education. Renee uses her experience managing complex projects and client relationships to serve as the backbone of Smart Shark’s operations.
Renee loves lifting weights, road cycling, VR gaming, reading, writing, and volunteering. She lives in Dallas, Texas with her husband, Jonathan Lautermilch. You know, that guy right up there ^.
Client Acquisition Specialist
Brandon Gold is a United States Navy Veteran who has spent the last ten years in gyms building teams, developing and executing sales plans to hit revenue goals, and helping clients get results. He takes the guesswork out for Fit Pros on how to grow their business within 90 days.
Brandon loves a good game at Top Golf, does a surprisingly good karaoke rendition of Bust a Move and Ice, Ice, Baby.
Richie Gaona has spent over 7 years as a personal trainer, helping hundreds of clients reach their lifelong fitness goals. Richie uses his expertise to bridge the gap between fitness and technology to help deliver high-quality client projects.
Richie lives with his family in Arlington, Texas. He loves weightlifting, disc golf, and coaching his kids’ baseball teams. But he’d trade it all for spending quality time with his friends and family around a fire with a cold beer and a plate of ribs!
Dave Rynne is a Charlotte, North Carolina based Sales Enablement Writer and Freelance Copywriter.
Dave loves helping fitness professionals grow and scale their business by writing compelling, story-based copy that connects with prospects on an emotional level, because he knows how important health & fitness is.
He has four children – 19, 18, 18, and 18 – yes, triplets. Which explains the grey beard and the constant striving to create rainmaking copy.
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