We take the guesswork, stress, and anxiety out of growing active clients for Elite Coaches through marketing, lead generation, follow-up, and sales.

We’ve helped hundreds of coaches across the globe change more lives while getting paid what they’re worth.


Our Story

Smart Shark was founded by Jonathan and Renee Lautermilch who met as personal trainers over 13 years ago. Together they have paved the way for over a dozen organizations and hundreds of coaches to get paid what they’re worth through client acquisition and leadership development.

Coaches are our tribe and we’ve dedicated our lives to helping our brothers and sisters change more lives, create freedom, and create a lasting legacy for those they serve.


Our Core Values



We do what we say we’re going to do when we say we’re going to do it.


We make no excuses; we own everything we do.


We break down complex ideas into simple, actionable solutions.


We trust that the execution of sound processes leads to winning results.

Our Team


Jonathan Lautermilch

Jonathan Lautermilch

Owner and Founder

Jonathan is the Owner and Founder of Smart Shark and Co-Owner and Co-Founder of Fit Pro Collective. His mission in life is to help as many Fit Pros as possible get paid what they’re worth.

Jonathan has 13 years of fitness industry experience, has written 3 books including Amazon Best New Seller Groomed for Greatness: How To Get What You’re Worth as a Fitness Professional, over one hundred blogs, and is a Co-Host on the Real Talk With Real Fit Pros Podcast. Throughout his career, Jonathan has helped thousands of Fit Pros create thriving careers and businesses within the fitness industry.

Jonathan believes the best invention ever created, next to a sales funnel, is an air fryer. He’s also a loving husband and lives in Dallas, Texas.

Download Jonathan’s Press Kit

Renee Lautermilch

Renee Lautermilch

Co-Founder & Head of Operations

Renee Lautermilch has over a decade of experience in the fitness industry where she started as a personal trainer shortly before progressing to managing fitness teams. She spent the bulk of her fitness career in a key leadership role for one of the largest and most iconic fitness brands in the world where she and her team supported a vast network of corporate and franchisee-owned gyms through training and education. Renee uses her experience managing complex projects and client relationships to serve as the backbone of Smart Shark’s operations.

Renee loves lifting weights, road cycling, VR gaming, reading, writing, and volunteering. She lives in Dallas, Texas with her husband, Jonathan Lautermilch. You know, that guy right up there ^.

Brandon Gold

Brandon Gold

Client Acquisition Specialist

Brandon Gold is a United States Navy Veteran who has spent the last ten years in gyms building teams, developing and executing sales plans to hit revenue goals, and helping clients get results. He takes the guesswork out for Fit Pros on how to grow their business within 90 days.

Brandon loves a good game at Top Golf, does a surprisingly good karaoke rendition of Bust a Move and Ice, Ice, Baby.


Richie Gaona

Richie Gaona

Project Lead

Richie Gaona has spent over 7 years as a personal trainer, helping hundreds of clients reach their lifelong fitness goals. Richie uses his expertise to bridge the gap between fitness and technology to help deliver high-quality client projects.

Richie lives with his family in Arlington, Texas. He loves weightlifting, disc golf, and coaching his kids’ baseball teams. But he’d trade it all for spending quality time with his friends and family around a fire with a cold beer and a plate of ribs!



Dave Rynne

Dave Rynne


Dave Rynne is a Charlotte, North Carolina based Sales Enablement Writer and Freelance Copywriter.

Dave loves helping fitness professionals grow and scale their business by writing compelling, story-based copy that connects with prospects on an emotional level, because he knows how important health & fitness is.

He has four children – 19, 18, 18, and 18 – yes, triplets. Which explains the grey beard and the constant striving to create rainmaking copy.


Want to gain at least 5-10 new clients every single month?

Snag our Smart Start training and learn how to add at least 5-10 new clients every single month. You’ll receive the exact tools and training you need to generate more leads and close more sales.