Sometimes you find your career, other times it finds you. In the case of AJ Morton, it was the latter.   

After a bad experience hiring a business coach to help grow his fitness business, AJ found a much needed space in the marketplace. A place for other coaches to go and find REAL reviews about business coaches/programs specifically designed for fitness professionals. He has since turned that servant attitude into a full-fledged business, which is in turn making a big impact on the fitness industry.   

Listen in to hear his full story, and a few key things to look for when choosing a business coach.   

You can learn more about AJ by checking out his personal FB page, and more importantly, if you’re a fit pro, go join his Fit Pro Mentorship Review group on the Facebooks at