Getting people to take action on their health and fitness is a daunting task. Over the years, gyms and coaches worldwide have employed every tactic known to humanity to entice, motivate, encourage, guilt, dupe, etc into getting moving. But how the relationship starts is often a tell-tale sign of how long it will last.

While some gyms have been successful building their business around 6 week challenges, they come with a myriad of issues. In this episode, Jon and Marc discuss the juxtaposition of running these challenges versus utilizing a more long term approach.

Enjoy the episode, and if you need some clarity on how to grow and scale your business, please visit