by Jonathan Lautermilch | May 27, 2019 | Customer Acquisition, Customer Retention, Fitness Technology
If you have considered adding a fitness software to your offerings then you know it’s not as easy as it sounds. In fact, you may not know if it’s the right fit until it’s too late. I’ve tried and tested dozens of fitness software over the last 6...
by Jonathan Lautermilch | Jan 21, 2019 | Customer Retention, Staff Training
Have you ever had to manage personal trainers? Well I have, and I blame them for why I lost all my hair (kidding of course). But seriously, getting a team of trainers on the same page so you can create consistency in your business can seem like herding cats. I’ve...
by Jonathan Lautermilch | Jan 14, 2019 | Email Marketing, Marketing
Let me ask you a couple questions: How often do you check your email? What emails do you find yourself actually reading? Have you ever asked yourself what it is about the emails you read that make you want to read them? On average only about 15% of emails are read....
by Jonathan Lautermilch | Jan 7, 2019 | Customer Acquisition, Marketing, Text Marketing
Before I tell you how text messaging changed the game for my sales career in fitness, let me start by saying it’s also what got me in trouble everywhere I went…until I figured out the right formula. You see, text messaging can be tricky for a couple of reasons:...
by Jonathan Lautermilch | Dec 31, 2018 | Conversion, Customer Acquisition
Have you ever had a hot lead before? I mean someone who fit the profile of your ideal customer, gave you their contact information, and even set up a time to come to your gym. You got prepared to give them an experience they’ll never forget and you were even willing...
