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3 Questions to Ask Yourself When Selecting a Fitness Software for Your Business

3 Questions to Ask Yourself When Selecting a Fitness Software for Your Business

by Jonathan Lautermilch | May 27, 2019 | Customer Acquisition, Customer Retention, Fitness Technology

If you have considered adding a fitness software to your offerings then you know it’s not as easy as it sounds. In fact, you may not know if it’s the right fit until it’s too late. I’ve tried and tested dozens of fitness software over the last 6...
How Implementing a Coaching Cycle Can Increase Your Gym’s Revenue

How Implementing a Coaching Cycle Can Increase Your Gym’s Revenue

by Jonathan Lautermilch | Jan 21, 2019 | Customer Retention, Staff Training

Have you ever had to manage personal trainers? Well I have, and I blame them for why I lost all my hair (kidding of course). But seriously, getting a team of trainers on the same page so you can create consistency in your business can seem like herding cats. I’ve...
How One Email Campaign Led to $36,000 in Sales

How One Email Campaign Led to $36,000 in Sales

by Jonathan Lautermilch | Jan 14, 2019 | Email Marketing, Marketing

Let me ask you a couple questions: How often do you check your email? What emails do you find yourself actually reading? Have you ever asked yourself what it is about the emails you read that make you want to read them? On average only about 15% of emails are read....
How I Used Text Messaging to Become a Top Producer in Any Gym

How I Used Text Messaging to Become a Top Producer in Any Gym

by Jonathan Lautermilch | Jan 7, 2019 | Customer Acquisition, Marketing, Text Marketing

Before I tell you how text messaging changed the game for my sales career in fitness, let me start by saying it’s also what got me in trouble everywhere I went…until I figured out the right formula. You see, text messaging can be tricky for a couple of reasons:...
How to Get Your Leads to Show Up

How to Get Your Leads to Show Up

by Jonathan Lautermilch | Dec 31, 2018 | Conversion, Customer Acquisition

Have you ever had a hot lead before? I mean someone who fit the profile of your ideal customer, gave you their contact information, and even set up a time to come to your gym. You got prepared to give them an experience they’ll never forget and you were even willing...
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