by Jonathan Lautermilch | Dec 31, 2018 | Conversion, Customer Acquisition
Have you ever had a hot lead before? I mean someone who fit the profile of your ideal customer, gave you their contact information, and even set up a time to come to your gym. You got prepared to give them an experience they’ll never forget and you were even willing...
by Jonathan Lautermilch | Dec 10, 2018 | Marketing
When I first started learning how digital marketing works, I was completely overwhelmed. I didn’t know much, but I did know that many people were experiencing success online, and the online space was where you needed to be if you wanted to remain relevant in...
by Jonathan Lautermilch | Dec 3, 2018 | Customer Acquisition
Does getting prospects to join your gym feel like pulling teeth sometimes? You finally get them to come in, find out what their goals are, and present your program — just to have them say, “I need to think about it.” You and I know they have already been...
by Jonathan Lautermilch | Nov 19, 2018 | Customer Acquisition
I grew up in a small town in Virginia where there wasn’t much to do. I remember when a Wal-Mart opened and the whole town went berserk! We didn’t have much to do, but the one thing we had plenty of was nature. One of my favorite childhood memories is going fishing...
by Jonathan Lautermilch | Nov 12, 2018 | Analytics
I remember the first time I ran paid traffic to one of my online programs. It was one of the most exciting and terrifying experiences I have ever had. It was like going to the casino and throwing $500 on black hoping for the dice to land on it. I had the expectation...
