Monthly Coaching Cycle

You may run your business solo, or perhaps you have a team in place. Regardless of the size of your business, you need a consistent coaching cycle in place.

Getting clients and team members on the same page can be like herding cats! One client shows up to their sessions and logs their food perfectly, while another client shows up late and never logs their food. Same goes with trainers. One trainer resigns their clients consistently, while another trainer can’t resign their clients with free sessions!

So how do you solve this conundrum? Keep your programs customized and your coaching structured.

Cycle diagram

  1. Week One includes reassessments, monthly goal setting, nutrition and supplement recommendations. This positions your clients to get results, which leads to the resign conversation. It can also add additional revenue through supplement sales!
  2. Week Two includes cardio program adjustments and additions, such as taking classes or bootcamps to improve results. Prescribing extra activities gives you the opportunity to upsell your services.
  3. Week Three includes resistance training adjustments. Program progression will lead to resigns. Progressing a client’s program also gives you the opportunity to increase training frequency, leading to training package upgrades.
  4. Week Four consists of committing to a program schedule. During week four, clients will commit to a training schedule for the upcoming month. This is an opportunity to close any lingering resigns that haven’t happened yet.

Whether you run a small, medium, or large fitness business, this coaching cycle will give you the ability to grow and scale while maintaining customized programming.

Stay organized with our Monthly Coaching Cycle calendar – it’s free to use however you’d like. You can pass out copies to your team, post it in your office, and use it in any other way that helps your business.


If you you’re looking for ways to turn more prospects into clients, be sure to check out our free ebook The USP Edge!