If you’re reading this, you probably want to know what “KLT” is and what it has to do with your marketing.
KLT stands for Know, Like, Trust.
Know, Like, and Trust are 3 things you need to develop with your audience if you are going to generate interest from your ideal client.
If someone knows you, but they don’t like or trust you, you’re screwed.
If someone knows you and likes you, but they don’t trust you, you’re screwed.
When someone knows you, likes you, and trusts you — magic happens and you can grow your client base.
So how do you develop know, like, and trust with your audience through your marketing?
Let me break down the top 3 ways to build KLT like nobody’s business:
1.Provide massive value up front and provide it consistently.
While many people hoard their knowledge and talent like someone is going to steal it, the best fitness marketers understand that the more they give, the more they get.
Here’s a crazy concept…
How about helping people by actually helping them first before asking for anything in return?
When you go out of your way to help your ideal client before asking for anything in return, you will trigger the Law of Reciprocity. The Law of Reciprocity is the biological desire to give back to those who help us. It’s how we’ve become the APEX predator as a species — by working together.
When you help enough people get what they want, you will get what you want in the end.
2. Content, Content, Content
If you’re going to provide value, you need to decide how are going to deliver value through your content.
There are dozens of ways to do this:
Email, social media posts, blogs, vlogs, podcasts, and the list goes on….
Video is the number one way to build a connection with your audience. They get to hear you, see you, and over time they will feel like they already know you even though you have never met.
The best part about video is, once you create it you can reuse it in a million different ways.
You can post it, email it, add it to your YouTube channel, direct message it — the sky’s the limit!
If you’re not doing videos, I promise you, your competition is. You’re leaving a lot of opportunity on the table!
3. Consistency, Consistency, Consistency
As the great Simon Sinek eloquently stated, relationships take more than 7 days, but less than 7 years to build.
When you choose to show up everyday and you share the same message, you will build influence with your audience over time.
Someone needs to see your message between 12-16 times before they decide what they think of you — and that’s just the start of the relationship.
Some of your audience will connect and resonate from the start. For others, it may take 6 months or more.
Those who are consistent and show up every single day will find themselves in the winner’s circle when everything is said and done.
Whether you’re just starting out or have been in the game for awhile, marketing is the number one skill set that can set your business free.
So if you’re an online or aspiring online Fit Pro, we invite you to learn how to add at least 5-10 new clients every month without guesswork or wasting time.
Click the link to request access to our Smart Start Training and learn 4 Simple Steps to Building Your Online Sales Machine.