If you have considered adding a fitness software to your offerings then you know it’s not as easy as it sounds. In fact, you may not know if it’s the right fit until it’s too late.
I’ve tried and tested dozens of fitness software over the last 6 years. During this time I’ve learned that although many fitness software options look great at first glance, you won’t truly know if software platform meet your needs until you start using it with your clients.
So here are 3 questions you should ask yourself when looking for the right fitness software:
1) Does it provide your clients with value and ease-of-use?
It sounds simple, but value and ease-of-use are the most important things to look for when choosing a software platform.
You should look at the software from your clients’ perspective and ask yourself what they would find value in.
Is it the workout programs they will receive?
Is it the nutrition plans?
Is it the ease of connection to you or their coach?
Most importantly, will the platform be convenient for your clients to use on a consistent basis?
One of the biggest challenges is getting clients to engage in their fitness program outside of their time with you. If there is any friction in that process, from logging food to executing a workout program, then most clients will fall off. And if your clients fall off, then what’s the point of adding a fitness software to your offerings?
With this in mind, make sure the platform you choose can deliver on what your clients find valuable, and make sure it’s easy for them to use.
2) Does it allow you to scale your time by automating time-consuming tasks?
The biggest currency you have as a Fitness Professional is not money, it’s your time. You only have so much time in the day and as you build your business your time becomes even more valuable.
So you have to ask yourself…
What busy work can I automate or how can I decrease the time it takes me? The time it takes to complete business tasks such as building client programs, creating nutrition plans, sending client scheduling and reminder messages, and billing can quickly add up.
If the software you’re looking at doesn’t assist you with any of the items I listed above, then you’ll end up spending even more time fiddling around with it instead of re-allocating your time to things that will grow your business, such as training clients, conducting fitness consultations, and marketing.
3) Does it allow you to handle a larger volume of clients?
Whether you want to build a small book of business as an independent trainer or grow to become the CEO of your own business, both require one thing: the ability to scale so you can handle larger volumes of clients.
You should make sure the fitness software you choose allows you to grow to potentially unlimited clients.
Also, make sure you find out what the cost of the platform will be as you grow.
Does the cost make sense based on the number of clients you have and the amount each client is paying you? An easy way to determine this is to calculate how many clients it would take to break even on the cost of the platform.
After your break even cost, additional clients will add to your bottom line as you grow.
So at the end of the day, choosing the fitness platform that’s right for you and your business comes down to 3 things:
- Will it add more value for your clients so you can retain them longer and generate more referrals?
- Will it decrease the time you spend on busy work so you can spend more time doing what you love?
- Will it give you a foundation to grow on as your business grows over time?
Now if you’re an online or aspiring online Fit Pro, learn how to add at least 5-10 new clients every month without guesswork or wasting time.
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