What is a Client Profile?

A client profile is a semi-fictional representation of your ideal client based on real information about your existing clients.

Why should I use Client Profiles?

When you’re speaking to someone you know, it’s easier to cater your message and your approach based on what you know about them. This is what a set of client profiles can do for a broader audience. A set of detailed client profiles will help you focus your marketing messaging, guide product and service development, and clarify where you should spend your time. As a result, you’ll be able to attract the most valuable clients to your business.

Get started by downloading our free Client Profile template!