by Jonathan Lautermilch | Aug 19, 2021 | Business, Personal Training
17 years in any industry is a long time, but in the fitness world, it’s an eternity! In this episode Jon & Marc chat with long time strength and conditioning coach Jerry Handley. From his days at West Virginia University to now owning and operating Viking...
by Jonathan Lautermilch | Aug 12, 2021 | Business, Personal Training
Sometimes you find your career, other times it finds you. In the case of AJ Morton, it was the latter. After a bad experience hiring a business coach to help grow his fitness business, AJ found a much needed space in the marketplace. A place for other...
by Jonathan Lautermilch | Aug 5, 2021 | Business, Personal Training
The fitness industry needs more people who are truly passionate about serving others, and Kenneth Whitacre is a prime example of just that. Being influenced early in his career by word class bodybuilders, Kenneth developed a love and respect for fitness....
by Jonathan Lautermilch | Jul 29, 2021 | Business, Personal Training
Learning from experience is great. Learning from other people’s experience is often even better! In this episode, Jon & Marc sit down with lifelong fitness professional Barry Smith. Barry’s 2 1/2 decades in the fitness industry have taken him from trainer to...
by Jonathan Lautermilch | Jul 21, 2021 | Business, Conversion, Customer Acquisition, Customer Retention, Marketing, Online Presence, Personal Training
In this episode, Jon & Marc chop it up on recent interactions with the concerns and struggles they’ve seen fellow fit pros facing. From mindset to core values to putting yourself out there, much is covered in this impactful conversation! For more...
by Jonathan Lautermilch | Jul 15, 2021 | Business, Personal Training
We’re taught to serve others, and if you do that enough, you will reap the rewards. However, there comes a time you must be selfish and focus on YOU, so you can be your best in the world. In this episode, Jon and Marc discuss how to show up for yourself first...
