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It’s Not the Tactics, It’s the Intention

It’s Not the Tactics, It’s the Intention

by Jonathan Lautermilch | Sep 2, 2021 | Business, Customer Acquisition, Customer Retention, Online Presence, Personal Training, Sales

In this episode, Jon & Marc lay out the framework of building your fitness biz. Topics include understanding the immense similarities between in-person and online coaching, how people will sniff out desperation a mile away, and why a problem solving mindset and...
Off the Cuff w/ Jon & Marc

Off the Cuff w/ Jon & Marc

by Jonathan Lautermilch | Jul 21, 2021 | Business, Conversion, Customer Acquisition, Customer Retention, Marketing, Online Presence, Personal Training

In this episode, Jon & Marc chop it up on recent interactions with the concerns and struggles they’ve seen fellow fit pros facing. From mindset to core values to putting yourself out there, much is covered in this impactful conversation!   For more...
The Reasons for the Seasons of Fitness

The Reasons for the Seasons of Fitness

by Jonathan Lautermilch | Jun 30, 2021 | Business, Customer Acquisition, Customer Retention, Marketing, Online Presence, Personal Training

For anyone who’s been in the fitness game any length of time, it’s undeniable that as the seconds of weather change, so does business. However, as a fit pro, you don’t have to experience the dramatic ups and downs if you know what to look for and prepare...
Pivots and Problem Solving: A Conversation with Zach Babcock

Pivots and Problem Solving: A Conversation with Zach Babcock

by Jonathan Lautermilch | Jun 17, 2021 | Business, Customer Acquisition, Marketing, Online Presence

From prison to podcasting professional, Zach Babcock has earned every bit of the success he now enjoys. Listen as Jon & Marc have a hard hitting and candid talk with Zach, an entrepreneur who helps other alpha entrepreneurs create dominate brands with their...
The Rollercoaster Ride of the Fitpreneur w/ Adam Berezowsky

The Rollercoaster Ride of the Fitpreneur w/ Adam Berezowsky

by Jonathan Lautermilch | Jun 10, 2021 | Business, Customer Acquisition, Customer Retention, Marketing, Online Presence, Personal Training

Listen as fitness professional and business owner Adam Berezowsky shares all the ups and downs of growing a business. From leaning into his passion and serving with a solution oriented mindset to provide a great experience for his clients, Adam has weathered the storm...
How do you spend your time?

How do you spend your time?

by Jonathan Lautermilch | Jun 2, 2021 | Business, Customer Acquisition, Customer Retention, Marketing, Online Presence, Personal Training

When you’re self employed, there’s no one telling you what to do. This can be a blessing or a curse depending on how well you manage your time! Listen as Jon and Marc discuss the importance of living by the calendar and being strategic about your most valuable...
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  • Riches in the Niches: A Conversation w/ Brian Gryn
  • You Don’t Have to Be Like Them
  • Strong By Design: A Conversation with Chris Wilson
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